Many health problems in dogs and cats are associated with digestive problems and nutrition deficiencies.

These can have a cumulative effect over time, resulting in pets that experience obesity, arthritic, digestive, degenerative and even cancerous maladies. Other common problems are bad breath, skin disorders and general lack of vitality as pets age.
The constraints placed on pet food manufacturers in terms of quality of ingredients, loss of nutrition in mass production and the need to get heavy, bulky product through the retail distribution channel at a low price result in food that comes nowhere near the levels of purity, freshness or nutritional value that we experience in human food.